One of the scariest and most exciting components of new technology is how dramatically it can change in such a relatively short period of time. Web 2.0 embodies the transformational shift that took place during the bursting of the dot-com bubble. (To learn about the history of Web 2.0 direct from the source click here).

As O'Reilly shares, Web 2.0 can best be summarized by looking at examples of Old School Web 1.0 and the New School Web 2.0.

Zephoria works with our clients to explore and potentially capitalize on these new technologies to maximize your online exposure. For example, all of our search engine projects include natural/human generated, social bookmarking.

Zephoria also recently had the opportunity to work with Joseph Greco and award-winning actor Joe Pantoliano on the recent launch of their highly acclaimed movie, The Canvas. The movie marketing website utilized a combination of organic search and extensive viral and social network marketing including Digg, StumbleUpon, MySpace, YouTube, and a number of our outlets. The response was phenomenal.

To learn how Web2.0 technologies can be utilized for your online marketing efforts contact Zephoria at 888-398-9432.