At Zephoria, we know every advantage can help your business thrive, even in a challenging economy. That's why we keep our clients informed about the latest Internet marketing trends and cutting edge search engine news. In fact, we'll keep you up to date on all the current strategies so your online investment can reach its full potential.
What Women Want Online (excerpts from Advertising Age 2/2008)
- More than 54 percent of women shopped online in the first half of 2007 with a focus on travel, adult clothing, health and beauty products, children's clothing, financial products, and food.
- These same women tended to be more affluent with 68 percent with household incomes of $100,000 or higher.
- According to GSI Commerce, women between 45-54 were much more likely than men to make impulse purchases.
- Based on research from ComScore, 43 million moms go online daily and spend an average of 85 minutes online.
- Women are much more likely than men to turn to the web for health-care information.
Stories we're closely following and helping our clients proactively respond to.
- Are there changes coming soon for our favorite search engine engine that may involve video and a new pricing model. Well actually an old pricing model, just revisited?
- Is PPC spending actually declining as widely reported or is this reflective of higher per click costs?
- What are the implications of the Microsoft Yahoo and New Corp discussions?
Here a few more news stories we're following very closely (we've also included links to the full stories in case you want to learn more).
Search Engine News
Baidu Income Surges 79 percent
Yahoo Might Long for M&A Do-Over's
Going Online to Lure Foreign Shoppers
Advertising News
Mobile advertising gains but faces hurdles